Lead Generation versus Affiliate Marketing – Or Not

Is there really difference between lead gen and affiliate marketing? Or it’s more useful if we integrate them each other.

Many of us know that there is a competition between lead generation versus affiliate marketing. Some says I will use lead generation strategy or affiliate marketing promoting techniques. Both of them are so different from each other, to let you know better I will explain my own opinion to this matter. This is my own understanding so if some won’t agree, hope to let me know.

From my previous post here are the definitions of the two:

What is Lead generation?

It is a mechanism of captivating and attracting people and potential customers into business products or services. An effective practice to do this is to find unique ways to attract customers to your business.

A business engenders some remotely an offer, either a giveaway or a discount, that they optate to exchange for personal information, typically an electronic mail address, designation, age and so on. The more valuable the offer, the more information you can ask for. All of this is put on a landing page, where a visitor can cash the offer in after filling in the form with the required information.

What is Affiliate marketing?

 It is commonly used to earn an income or profit by promoting a product or service of a company or an owner. Allows you to sell variety products online through websites or blogs.

Now, affiliate marketers can link to this landing page in the same manner they do for any other type of product and the payout is additionally structured in the same way – per visit, per conversion and so on.

By its definition the answer about the lead gen versus affiliate marketing will rely depends who understand it. To the lead generation community they see that affiliate marketing is a channel. And for affiliate marketing group, lead generation looks it is an offer type. To answer it, the two are not competing to an online marketing strategy; in fact it can be use together in making sales and income to online business. We can call them an affiliate marketing lead generation, sounds good right?

Conclusion

To make it all clear, once and for all. Affiliate marketing in a lead generation term is a channel strategy; and in vice versa lead gen is an offer type of an affiliate marketer. This could just mean that the affiliate marketing and lead generation doesn’t compete in the online marketing community. Both can be an ultimate strategy to use in promoting business or products and surely can get more potential customers.